By Beatrice Whelan, Social Media & Content Specialist at Sage
Update 15.51pm: We are delighted with the fantastic response we received on Twitter today. We have reached well in excess of 1,000 people tweeting using the hashtag #SageXmasGiving and we also had a few people tweeting using the hashtag #donateVdeP which was a great idea for another hashtag suggested by the twitter community. To thank everyone for their tweets we are increasing our donation to St. Vincent de Paul to €1,500. As we have reached our limit, we are not requesting any further tweets but feel free to pledge your own donation to St. Vincent de Paul using #donateVdeP.
Today, Friday 7th December, Sage will be asking all of our social media followers, customers, and employees to help us raise money and awareness for our chosen charity, St. Vincent de Paul, by sending the below tweet from their own twitter account;
For everyone that tweets using the hashtag #SageXmasGiving Sage will donate €1 to St. Vincent de Paul @SVP_Ireland.
For those that would like to create their own tweet, it will still count as long as they use the hashtag #SageXmasGiving.
At the end of the day Sage will count up all of the tweets that were sent and for every person that tweets using #SageXmasGiving we will donate €1 to St. Vincent de Paul up to a limit of €1,000.
This year we are also supporting the St Vincent de Paul Toy Appeal by asking our employees to donate a gift under a Christmas tree in the staff canteen.
Kevin Mc Dermott, Finance Manager with the Society of St. Vincent de Paul, Dublin Region praised the initiative saying; “We are delighted to support the innovative idea that Sage has come up with to generate support for us this Christmas, so please support us and tweet #SageXmasGiving.”
A CSR policy is not just for Christmas, it is for the entire year. Sage Ireland finalised our CSR policy in 2010 and since then the CSR team within Sage has been working to fulfill their objectives. The Sage CSR policy includes initiatives related to the environment, the community and the workplace.
These include using local suppliers to support Irish jobs and minimise the carbon cost on deliveries and sourcing from ethically sound providers who plant tress to offset the carbon cost of their servers in their data centre. 2012 was a very active year for the Sage CSR committee. Initiatives included charity cake sales, painting Peamount Hospital and making environmental improvements in the office through our lighting upgrade.
Andrew Sanders, the executive sponsor of the Sage Ireland CSR committee commented on the Twitter charity initiative; “We think this is a great way in which Sage can share with our customers and employees. St. Vincent de Paul are a terrific charity that help a lot of people throughout the year, and especially at this time that is so joyful for many. In Sage we feel fortunate to be in a company that provides secure and fulfilling jobs but we also understand that there many who are far less fortunate than us. This and similar initiatives we run throughout the year allow us to give back in some small fashion.”