How to produce a viral video

Did you know that by 2017, 69% of all internet traffic is going to be video content? Customers are quickly looking for new ways to engage and interact with the content they consume and video content is one of the best ways you can do this.

Apps such as Vine, Instagram and now even Twitter allowing audiences to upload video content, there is even more of a need for producing and creating great video content. But how do you produce a great video? And how do you ensure that the content that you create connects with audiences? Our Sage Business Expert Jonny Ross will take you through his top tips for producing a great, shareable, relevant video.

Finding the right topic

In order for your video to be well received by your target audience, you have to ensure that the topic of your content is one that audiences will want to engage with. Therefore, take some time to carry out some research into what your audiences want to watch.

Know your audience

Engagement is key and in order to ensure that you are able to create engagement with your audiences, you must be sure that you are able to describe exactly who your audience is. Spend time before you begin producing your video to carry out audience research to ensure it has the best chance of becoming a internet sensation.

Understand the importance of social media

In order for a video to go be shared, you need to understand how this happens. When you create engagement with your audiences, you want to provide them with a call to action, an invitation to share the video on their social media, albeit a platform that you operate on as well. This will ensure that the content will be shared, re-tweeted or re-posted!

Be concise and to the point

In a world where consumers are accessing more and more content on several different platforms, you need to ensure that your message is short, concise and to the point. Therefore, when it comes to creating your video, you must ensure that you are working to grab your audience’s attention straight away. Once you have captured their attention, you are more likely to create engagement.

Understand what is going on around you

It is no good creating a video that has no relevance to anything that is happening within your industry or the news. Search social media platforms, news platforms and even specific industry news sites such as Mashable or Techcrunch to find out what people are talking about and sharing.

Know where your audience is

Once you have created your video, it is then time to work out which platform you are going to upload it to. Carry out some market research and see which platforms they engage with the most. This will ensure that when you post your video, it has the best chance of audiences engaging and sharing it.

If you follow these top tips you will be able to create a video that engages with audiences and provides them with great, original, shareable content.

Jonny Ross

Jonny Ross, Founder of Jonny Ross Consultancy, is a Search Engine Optimization (SEO) and Web Design Guru with over 13 years' experience and a proven track record in eCommerce for the retail industry. He specializes in enhancing social and digital services for both the B2B and B2C sectors, and is passionate about SEO, Social Media, Effective Web Design, and eCommerce. Read more in the Jonny Ross blog.

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