Sage are Gold Sponsors of the 2013 Web Summit. Drop by our Business Advice Hub in the main exhibitions hall to talk to us about how we can support your business.
The Web Summit is a great opportunity to bring together technology entrepreneurs, investors and potential partners in one place to network and share ideas. As Sage is a global company with 6 million customers worldwide, the international reach of the Summit has great appeal. It also provides a fantastic forum for Irish start-ups and businesses to learn from their peers around the world. While we now live in an online world there is something special about the face to face interaction that the Summit facilitates which makes it a truly inspirational event. The Summit has grown dramatically since 2010 so that it now occupies a unique position in the technology world.
Amanda Jobbins, the Sage Group CMO will be speaking at the Digital Stage at 9.15 am on October 30th.
Reinventing a Global Brand
Amanda Jobbins, the first global Group CMO for Sage, will tell the story of how she is modernising a global brand. Sage is changing, moving from a loose coupling of companies to a more centralised structure with many functions, including marketing and communications, set centrally. Amanda will describe why companies have to think globally now and what are the challenges and advantages of a global brand identity.